Welcome to the age of new media! While print is by no means dead, the publishing industry has had to adapt to modern trends. Online content is digested by billions of internet users a day, and people are increasingly turning to the internet for their everyday needs – whether that’s online shopping, planning a vacation or even buying a home.
At Greydoor Publishing, we welcome this new industry trend. For each publication we print, we create an identical digital copy. From sustainability to reader interactivity to accelerated ROI, digital production comes with intangible benefits to our company, magazine hosts and advertising partners, and readership.
Let’s look at an example. Last summer, we produced a bespoke lifestyle and relocation magazine, aptly named Sunset Living, for the Southern California-based premium brokerage, The Oppenheim Group. Within the first month following publication, Sunset Living’s digital magazine attracted an incredible 53,877 page views. From August 2022 until February 2023, the magazine continued to attract an impressive average of 12,689 page views per month, demonstrating the significant reach of digital production.
The digital version of Sunset Living includes numerous pop-ups directing readers to the agency’s website, driving home buyers and sellers looking in the Los Angeles and Orange County areas to The Oppenheim Group’s services. Since digital publications can reach huge audiences in a way that traditional print media typically cannot, many of Sunset Living’s readers are from the world over, increasing the brand’s global reach. The Oppenheim Group and other magazine hosts are encouraged to distribute the digital magazine through key touchpoints such as their website and email signatures, to further drive traffic to their business.
Alongside hosts, our advertising partners can benefit significantly from magazine digitisation. Advertisements feature interactive touchpoints, enabling readers to click directly through to business’s websites, increasing the likelihood of accelerated ROI. Our partners can also provide video content, virtual company tours and personalised QR codes to be included. Digitisation also means greater content flexibility. Any changes to a business’s contact details can be kept up to date within their digital feature.
For magazine hosts such as The Oppenheim Group and their 20+ advertising partners, there is no end to the benefits of seeing their bespoke magazine in digital format. If you are an advertiser or magazine host looking to further utilise the digital format of your associated publication to your advantage, get in touch with a member of our team!